Analytics

Advanced Google Analytics

An in-depth look at Google Analytics, teaching advanced techniques that can help you glean better insights.

Date
February 2020
Issued by
LinkedIn Learning
Advanced Google Analytics

Course Description

Unlock the advanced capabilities of Google Analytics and take your skills to the next level. This course takes an in-depth look at Google Analytics, teaching advanced techniques that can help you use this popular and powerful analytics tool to glean better insights. Discover how to create and manage filters, create custom channel groupings, and interact with segments. Plus, find out how to create custom calculated metrics; debug your analytics setup; and more.

Learning objectives

  • Tracking users with User-ID
  • Adding new views
  • Creating and managing filters
  • Event flow reporting
  • Measuring events
  • Working with advanced features
  • Creating and applying segments
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