Analytics

Learning Google Tag Manager

Google Tag Manager is a hot technology that allows marketers to use one container for all their web code tags.

Date
March 2020
Issued by
LinkedIn Learning
Learning Google Tag Manager

Course Description

Google Tag Manager is a hot technology that allows marketers to use one container for all their web code tags. This, in turn, frees marketers from their dependency on IT or web development departments—when they want to add or alter a snippet of analytics or tracking code, they can do it themselves by adding it to the existing tag container. This course shows marketers how to effectively leverage Google Tag Manager. Discover how to best work with accounts and containers, leverage the Google Analytics built-in tags, work with control versions and user access, create custom variables, fire Google Analytics events using triggers, and more. Plus, discover crucial time-saving best practices.

Learning objectives

  • Working with accounts and containers
  • Installing a container on WordPress (CMS)
  • Leveraging the Google Analytics built-in tags
  • Working with variables
  • Creating triggers
  • Control versioning
  • Debugging your tags
  • Using custom HTML tags
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