SEO

Search Engine Optimization Fundamentals

Gain an understanding of search engine algorithms and how they affect organic search results and websites.

Date
August 2020
Issued by
University of California, Davis
Search Engine Optimization Fundamentals

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

Licenses & Certificates

View More Credentials

View All Credentials