SEO

SEO: Link Building in Depth

Strengthen your site's position in search engine results by building strong links.

Date
June 2019
Issued by
LinkedIn Learning
SEO: Link Building in Depth

Course Description

Learn how to strengthen your site's position in search engine results by building strong links. In this course, Peter Kent dissects the anatomy of a link as it relates to SEO (search engine optimization). Peter explains how links affect page ranking and he reveals the properties that make an excellent link so you can build strong links. He covers how to get links from other websites to point back to your site, reciprocal linking, and link building via blogs and directories.

Learning objectives

  • Link popularity
  • Page ranking
  • Search-related link components
  • Perfecting links
  • Avoiding problematic links
  • Analyzing incoming links to a website
  • Using local pages and directories
  • Working with bloggers
  • Social networking links
  • Getting more links
  • Paying for links vs. buying links
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